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North Carolina Tar Heels head football coach Bill Belichick used one of President Donald Trump’s famous lines to slam a report against his program.
During a recent news conference, Belichick was asked by a reporter whether he felt his UNC program was heading in a new direction since he released a statement maintaining that he is committed to the program despite a report stating school brass was discussing a potential buyout during his 2-5 campaign.
Belichick, whose Tar Heels narrowly lost to No. 15 Virginia over the weekend, fired back.
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North Carolina head coach Bill Belichick directs his team during a game Sept. 6, in Charlotte, N.C. (AP Photo/Nell Redmond)
“It’s never been anything but that,” he said, referencing the efforts of his players.
“Whoever that story came from, it’s already been taken down and everything else. It’s just total — as Trump would say — fake news. It’s just a novel. Look, our consistency has been here since the day that Michael Lombardi and I came in and started hiring people and came into the organization in December.
“We got in the same day and have been doing it every day, and that’s the way it’s gonna be.”
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It’s no secret Belichick’s inaugural season coaching at the college level is not going according to plan. UNC has lost four straight weeks, and it’s been blown out multiple times this season.
Rumors surfaced this month that Belichick and the school were discussing a “potential exit strategy” during the failed season, according to 247 Sports. Belichick has a sizable $20 million buyout as part of his contract, though the report added that an alleged rules violation could help the program either eliminate or reduce the buyout.
North Carolina head coach Bill Belichick and girlfriend Jordon Hudson on the sideline vs. TCU at Kenan Memorial Stadium in Chapel Hill, N.C., Sept. 1, 2025. (Erick W. Rasco/Sports Illustrated via Getty Images)
However, Belichick and athletic director Bill Cunningham released separate statements saying there is no interest in Belichick leaving Chapel Hill.
“I’m fully committed to UNC football and the program we’re building here,” Belichick’s statement said.
Cunningham added, “Coach Belichick has the full support of the Department of Athletics and university.”
There’s been no shortage of reports and rumors since Belichick took the job earlier this year, but, at this point, he’s used to the outside noise.
North Carolina Tar Heels new head coach Bill Belichick speaks to the media at Loudermilk Center for Excellence. (Jim Dedmon/Imagn Images)
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“I’m sure there’s a lot of other people that want to get clicks and views and posts on ‘myface’ or whatever. It’s just a bunch of garbage,” he added.
The Tar Heels face Syracuse on the road Friday. UNC has no more ranked teams on its ACC schedule for the remainder of the 2025 season.
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